Melbourne Fashion Week 2024 Campaign.
Spotted: Onitsuka Tiger 'Tiger Setta NM'
Melbourne Fashion Week launched its dynamic 2024 social campaign this week, celebrating its 30-year anniversary.
September 24, 2024
The bold campaign features Onitsuka Tiger's luxurious Tiger Setta NM sandals. These unisex sandals retain the design of traditional Japanese footwear known as setta but combine elements of sneakers to create a comfortable and easy-to-wear design.
In addition, the Tiger Setta NM sole comprises Onitsuka Tiger's original FLYTEFOAM™ PROPEL and rubber sponge, creating a comfortable footbed of two combined materials that ensure the shoe is functional and lightweight.
Onitsuka Tiger, Tiger Setta NM, RRP AUD 690.
Campaign Production Credits
Agency: Tiny Disco
Creative Director / Cinematographer: Chelsea Morley
Art Director: Nathan Taylor
Producer: Kate Woolstencroft
Account Manager: Naima Fatema
Motion Assistant: Darcie Hucks
Photographer: Stephanie Cammarano
Photography Assistants: Luke Chang & Arnaud Szala
Hair Stylist: Phoenix Ly
Makeup Artist: Shella Ruby Martin
Stylist: Jade Leung
Styling Assistant: Molly Taylor
Stylist (Christine): Emily Ward
Hair & Make-Up (Christine): Julie Provis
Edit / Grade: Tom Lewis
