Proudly Australian. Distinctly Binny.

A harmonious blend of contemporary luxury and timeless design, Binny’s AW24 collection, The B.C.C, takes inspiration from the private member clubs of Australia and abroad. It features elegantly tailored dresses paired with Australian Merino Wool sweaters, classic tailoring, whimsical embroidery, and timeless botanicals. 

Media Summary:
- RRP Range: AUD 199 - $899
- Binny's AW24 collection drops over three months: April, May, and June. It includes dresses, shirts, Australian-made merino wool cricket jumpers, woollen knits, and coats.
- All Binny prints are custom-designed, and garments regularly sell out almost immediately on release
- Binny regularly works with Australian creatives. The most recent partnership was with the incredible Sydney-based floral designer Kowsh, from Kiko Design
- View web-sized campaign images: Drop 1, Drop 2, Drop 3
- View web-sized flat-lay images here

Each Binny garment is crafted with meticulous attention to detail, using only the finest fabrics and flattering silhouettes to evoke confidence and sophistication in its wearer. Classic silhouettes intersect with the nostalgic charm of cricket knits and refined tailoring, epitomising a refined Australian aesthetic. Seasonal trends come and go; elegance is eternal.

Established in 2008 by Belinda Watson, Binny has quietly built a powerhouse business. She attracts a devout following across Australia thanks to her limited-edition designs, which frequently sell out in minutes.

The proud daughter of an Australian Merino Farmer, Watson built her brand from humble beginnings in Bondi to national success over sixteen years. Watson is inspired by Australia's natural beauty and rich agricultural and equine heritage. 

As a label that resonates with the spirit of Australia's unique landscape and vibrant culture, Binny continues to charm with a dedication to slow fashion, luxurious fabrics, and classic, flattering designs. Every detail is noticed, with buttons, labels, embroidery, and garment finishes all featuring impeccable attention to detail. 

Binny garments incorporate natural fibres, including cotton, wool, and linens, best suited for the Australian climate. Creativity and storytelling are deeply embedded in every collection, perhaps due to long days spent daydreaming on the land during Watson's childhood. Binny's seasonal signature prints have deep and considered stories and are integral to the brand's appeal.

Binny’s partnership with a family-run factory in India since the brand's inception ensures that each garment is not just a piece of clothing but a story of enduring craftsmanship and ethical production.

Binny's AW24 Collection The B.C.C. invites Australian fashion lovers to join a community that values heritage, craftsmanship, and individuality. ​


Binny is an Australian contemporary womenswear label established in 2008 by Belinda Watson. It embodies Australia's vibrant spirit and beauty through striking signature prints and detailed craftsmanship. ​

Each Binny collection narrates a unique story, inviting wearers to express their individuality while respecting the tradition and history that shape our world. Binny garments, including cotton, linen, and merino wool, feature luxurious natural fibres suitable for the Australian climate. 

Proudly Australian. Distinctly Binny. 

binnywear.com @binnywear


Edwina Hanneysee

Edwina Hanneysee

Founder + Director, DXD



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